JUG SHOP NEWS CLIPPINGS

"Australian shiraz caught in the crossfire"
by Jeremy Oliver, Sept. 15th, 2008
Reprinted with permission from JeremyOliver.com.au

"Len Evans once had such a bad experience in a restaurant in a certain road in Sydney that when he wrote it up in his food column, he didn’t mention its name. He thought he was doing the right thing. What he did do, by damning a single un-named restaurant, was to damage the reputation of each and every restaurant in that street. He later corrected his mistake by reviewing each of the other establishments whose business had suffered as a result of his inexperienced commentary.

Makers of Australian shiraz are unlikely to receive the same corrective treatment from Dorothy J. Gaiter and John Brecher, the wine columnists for The Wall Street Review. In their column dated September 12-14, which is accompanied on the paper’s website by a video offering more of the same, they reveal an inexperience seemingly at odds with their ages. Which is a nice way of saying they look as though they have been around enough to know better.

The article, which is sub-headed ‘Midrange bottles of Australian Shiraz are woefully inconsistent’, was based on a tasting of fifty Australian shirazes priced between US$20-50. Other than three wines, including a Dead Letter Office Shiraz (no vintage specified) and a Pirramimma Shiraz 2004, the wines entirely failed to impress Dorothy and John. But do Dorothy and John actually list the wines they didn’t like? No. They mention they could easily have bought 500 Australian shirazes in that price range, but by failing to detail the wines they dislike, they have instead damned the entire category. Other than the Dead Letter Office and the Pirramimma, of course. Readers of their column could well be excused for giving all other Australian shiraz a very wide berth.

Is some agenda at work here, or are Dorothy and John just too plain listless? After all, they stress that it took them ‘several days’ to work through a class of just fifty wines, which is what most professional wine critics would do in a lazy afternoon.

Dorothy and John suggest that Australian winemakers take an alchemistic approach towards their making of their shiraz. ‘“Let’s see: some dark color, heavy on the alcohol, a bit of sugar, plenty of oak and maybe some vanilla flavouring and…Aha! Shiraz!” Unfortunately that’s what half our sample tasted like.’ And ‘They were often both harsh and charmless’. And on the video: ‘They tasted as though they all came from the same big vat.’ Seems like whether Dorothy and John liked them or not, they were at least more consistent than their own sub-editor.

From the video version: ‘Then they (Australian winemakers) just got stupid. They got (Australian shiraz) sweet and overly alcoholic, they don’t pair well with food.’ Honestly, if I were to bag the major category by price of any winemaking country in the world, I would be a whole lot more accountable than this. Journalists should have opinions, but should back them up with harder stuff. What were the poor wines, and how did they rate? What were their particular flaws?

Finally, a point simply soaked in irony. I agree entirely with a point that Dorothy and John are actually making. Too many Australian shirazes do indeed resemble the descriptors they have chosen. What most Americans do not fully appreciate is that when Australians sell shiraz in the US that is fine, elegant, spicy and savoury, the wines get bagged in the media and trade. Such is the influence of a certain American wine critic that you can pigeonhole virtually all Australian shiraz sold successfully in the US into the overcooked, porty, sweet and overoaked category. So that’s what Australians are making, especially for Americans!

So here, in essence, is an issue between two entirely different sources of American opinion. And who is caught in the crossfire? All Australian shiraz priced between $20-50 in the US except the Dead Letter Office and the Pirramimma, that’s who."
Jeremy Oliver, Jeremy Oliver On Australian Wine, Sept. 15th, 2008
_______________________________________

Jeremy Oliver is one of Australia's foremost wine writers and presenters. He is a widely read and fully independent commentator whose words are published in several countries. In January 2005 he was named the inaugural Wine Writer of the Year by the widely circulated Australian Wine Selector magazine.

We encourage our Aussie wine lovers to check out voices and opinions from outside the U.S. You can subscribe to Jeremy Oliver's website and keep updated with his tasting notes, ratings, articles and reviews. It incorporates all of the ratings he makes throughout the year, plus all of the articles he contributes in Australia and around the world. In addition to that, Jeremy also writes articles especially for subscribers to his site. Please note, The Jug Shop receives NO remuneration or other compensation from referrals or subscriptions to JeremyOliver.com.au.

Subscribe to Jeremy Oliver's website by clicking here.